Module Outline
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1. What's the Point Anyway? [06:02]
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2. Content Habits Come First [06:54]
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3. Build the Habit with a Schedule [05:37]
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4. Your Weekly Content Routine [06:04]
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1. The Awareness Ladder Defined [04:04]
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2. How Ascension Happens [02:52]
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1. Engagement Matters [07:39]
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2. 20 Minute Engagement Habit [04:22]
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3. Anatomy of a Connected Comment [05:34]
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4. See It in Action [07:22]
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5. Take It Further in the DMs [00:45]
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1. What's in Store [04:01]
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2. Two Types of Client Beliefs [04:40]
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3. Uncover Client Beliefs [03:50]
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4. Client Belief Examples [04:51]
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5. Call Out Industry Norms [04:30]
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6. Industry Norms Examples [03:21]
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7. Introduction to Catchphrases [04:02]
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8. Dallas' Catchphrases [06:11]
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9. Craft Your Catchphrases Part 1 [07:01]
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10. Craft Your Catchphrases Part 2 [14:10]
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11. Recap [03:10]
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1. What's in Store [04:07]
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2. 4 Elements of Your Consistent Message [07:47]
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3. Create Your Content Themes [16:25]
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4. Limitless Content Topics [07:43]
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5. How to Pick Your Weekly Topic [03:40]
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1. What's In Store [02:55]
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2. Compelling Content Checklist [05:13]
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3. Weekly Content Wireframe [02:44]
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4. Four Types of Content [02:32]
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5. Example: Coaching Content [05:10]
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6. Example: Connection Content [04:33]
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7. Example: Social Proof Content [04:17]
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8. Example: Invitation Content [04:01]
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9. Four Favorite Writing Prompts [02:22]
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10. Writing Prompts: The Story Stripdown [08:25]
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11. Writing Prompts: The Contrarian [04:55]
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12. Writing Prompts: The Course Corrector [07:00]
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13. Writing Prompts: The Professor [06:00]
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14. Write Your Keystone Messages [03:28]
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About this course
- Free
- 75 lessons
- 0 hours of video content