Module Outline

    1. 1. What's the Point Anyway? [06:02]

    2. 2. Content Habits Come First [06:54]

    3. 3. Build the Habit with a Schedule [05:37]

    4. 4. Your Weekly Content Routine [06:04]

    1. 1. The Awareness Ladder Defined [04:04]

    2. 2. How Ascension Happens [02:52]

    1. 1. Engagement Matters [07:39]

    2. 2. 20 Minute Engagement Habit [04:22]

    3. 3. Anatomy of a Connected Comment [05:34]

    4. 4. See It in Action [07:22]

    5. 5. Take It Further in the DMs [00:45]

    1. 1. What's in Store [04:01]

    2. 2. Two Types of Client Beliefs [04:40]

    3. 3. Uncover Client Beliefs [03:50]

    4. 4. Client Belief Examples [04:51]

    5. 5. Call Out Industry Norms [04:30]

    6. 6. Industry Norms Examples [03:21]

    7. 7. Introduction to Catchphrases [04:02]

    8. 8. Dallas' Catchphrases [06:11]

    9. 9. Craft Your Catchphrases Part 1 [07:01]

    10. 10. Craft Your Catchphrases Part 2 [14:10]

    11. 11. Recap [03:10]

    1. 1. What's in Store [04:07]

    2. 2. 4 Elements of Your Consistent Message [07:47]

    3. 3. Create Your Content Themes [16:25]

    4. 4. Limitless Content Topics [07:43]

    5. 5. How to Pick Your Weekly Topic [03:40]

    1. 1. What's In Store [02:55]

    2. 2. Compelling Content Checklist [05:13]

    3. 3. Weekly Content Wireframe [02:44]

    4. 4. Four Types of Content [02:32]

    5. 5. Example: Coaching Content [05:10]

    6. 6. Example: Connection Content [04:33]

    7. 7. Example: Social Proof Content [04:17]

    8. 8. Example: Invitation Content [04:01]

    9. 9. Four Favorite Writing Prompts [02:22]

    10. 10. Writing Prompts: The Story Stripdown [08:25]

    11. 11. Writing Prompts: The Contrarian [04:55]

    12. 12. Writing Prompts: The Course Corrector [07:00]

    13. 13. Writing Prompts: The Professor [06:00]

    14. 14. Write Your Keystone Messages [03:28]

About this course

  • Free
  • 75 lessons
  • 0 hours of video content